{"id":1,"type":"Standard","slug":"\/","media":[],"seo":{"title":"Home","meta":[{"name":"description","content":"Ad Alliance bietet reichweitenstarke Werbel\u00f6sungen in TV, Streaming, Digital, Print und Audio. Entdecken Sie crossmediale Angebote f\u00fcr Ihre Marke."},{"name":"generator","content":"TYPO3 CMS x T3Headless"},{"name":"keywords","content":"Ad Alliance, Werbung, Werbel\u00f6sungen, TV-Werbung, Streaming-Werbung, Digitalwerbung, Printwerbung, Audio-Werbung, Crossmedia"},{"name":"twitter:card","content":"summary"}],"link":[{"href":"\/","rel":"canonical"}],"htmlAttrs":{"lang":"de","dir":null},"bodyAttrs":{"class":"pid-1 layout-layout-0"}},"meta":{"title":"Home","subtitle":"","abstract":"","description":"Ad Alliance bietet reichweitenstarke Werbel\u00f6sungen in TV, Streaming, Digital, Print und Audio. Entdecken Sie crossmediale Angebote f\u00fcr Ihre Marke.","keywords":"Ad Alliance, Werbung, Werbel\u00f6sungen, TV-Werbung, Streaming-Werbung, Digitalwerbung, Printwerbung, Audio-Werbung, Crossmedia","canonical":"","robots":{"noIndex":false,"noFollow":false},"author":"","authorEmail":"","ogTitle":"Home","ogDescription":"Ad Alliance bietet reichweitenstarke Werbel\u00f6sungen in TV, Streaming, Digital, Print und Audio. Entdecken Sie crossmediale Angebote f\u00fcr Ihre Marke.","ogImage":null,"twitterTitle":"Home","twitterDescription":"Ad Alliance bietet reichweitenstarke Werbel\u00f6sungen in TV, Streaming, Digital, Print und Audio. Entdecken Sie crossmediale Angebote f\u00fcr Ihre Marke.","twitterCard":"summary","twitterImage":null,"showTitle":"0"},"categories":"","breadcrumbs":[{"title":"Home","link":"\/","target":"","active":1,"current":1,"spacer":0,"hasSubpages":1}],"appearance":{"layout":"layout-0","backendLayout":"default"},"content":{"colPos0":[{"id":6334,"type":"selected_news_teaser","colPos":0,"categories":"","appearance":{"layout":"default","frameClass":"default","spaceBefore":"medium","spaceAfter":"","showInSectionMenus":false},"pid":1,"anchor":"c6334","content":{"header":"Angebots-Highlights","subheader":"","headerLayout":0,"headerPosition":"","headerLink":"","data":{"list":[{"uid":742,"title":"DIE STEFAN RAAB SHOW ist zur\u00fcck!","teaser":"Seit 15. September ist Stefan Raab zur\u00fcck aus der Sommerpause auf RTL+ und bei RTL \u2013 mit seiner eigenen Personality-Show. Sichern Sie sich die w\u00f6chentliche Pr\u00e4senz in einem aufmerksamkeitsstarken und hochrelevanten Umfeld f\u00fcr Ihre Marke.\r\n","isTopNews":false,"showLabel":"","crdate":"Sep 16 2026","tstamp":"Sep 22 2026","datetime":"Sep 16 2026","archive":null,"author":{"author":"Susanne Mang","authorEmail":""},"media":[{"type":"image","properties":{"id":4426,"type":2,"filename":"79537.ais-jpg","title":"L\u00e4chelnder Moderator im Anzug vor Fernsehb\u00fchne","alternative":"Mann im Anzug l\u00e4chelnd auf einer Fernsehstudiob\u00fchne.","description":"Ein Mann im Anzug steht l\u00e4chelnd auf einer Fernsehstudiob\u00fchne. Im Hintergrund ist eine leuchtende Studioeinrichtung zu sehen.","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-09-16 11:54:39","modificationTime":"2026-09-16 11:54:39"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79537\/","dimensions":{"width":1151,"height":648}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79537\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79537\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79537\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":13,"pid":55,"title":"Angebote","slug":"angebote"},{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/die-stefan-raab-show-ist-zurueck","pathSegment":"die-stefan-raab-show-ist-zurueck","moreLink":"Weiterlesen"},{"uid":748,"title":"Ihre Marke. Mitten im Jubil\u00e4ums-Dschungel 2027.","teaser":"20. Staffel, mit den meisten Folgen \"ever\": ICH BIN EIN STAR \u2013 HOLT MICH HIER RAUS! bietet im n\u00e4chsten Jahr noch mehr Raum f\u00fcr aufmerksamkeitsstarke Integrationen in TV, Streaming und Social Media.","isTopNews":false,"showLabel":"","crdate":"Sep 22 2026","tstamp":"Sep 30 2026","datetime":"Sep 28 2026","archive":null,"author":{"author":"Elke Hantschel","authorEmail":""},"media":[{"type":"image","properties":{"id":4460,"type":2,"filename":"79572.ais-jpg","title":"L\u00e4chelndes Duo im Gr\u00fcnen","alternative":"Ein l\u00e4chelndes Paar vor Pflanzen mit Text: 'ICH BIN EIN STAR, HOLT MICH HIER RAUS!'.","description":"Ein Mann und eine Frau l\u00e4chelnd in einer gr\u00fcnen Umgebung. Text im Bild: 'ICH BIN EIN STAR, HOLT MICH HIER RAUS!'.","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-09-22 17:41:08","modificationTime":"2026-09-22 17:41:08"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79572\/","dimensions":{"width":1151,"height":647}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79572\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79572\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79572\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":13,"pid":55,"title":"Angebote","slug":"angebote"},{"id":3,"pid":55,"title":"Medienmarken","slug":"medienmarken"},{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"IBES, 2027, Marktangebot, Dschungelcamp, Staffel 20, Jubil\u00e4um, Co-Sponsoring, Ad Specials, Streaming, TV, Social Media, Print, Sonderwerbeformen, Ad + Concept Studio, Integrationen, Special Ads, Special Creations, KI Ad Specials, RTL+, RTL, tv14, TV Movie, Licensing, Presentership","description":"","alternativeTitle":""},"slug":"\/news\/angebot-ibes-2027","pathSegment":"angebot-ibes-2027","moreLink":"Weiterlesen"},{"uid":750,"title":"DEUTSCHLAND SUCHT DEN SUPERSTAR 2027","teaser":"Auch im kommenden Jahr startet der Dauerbrenner unter den Musikformaten wieder durch. Das bedeutet f\u00fcr Ihre Kampagne im DSDS-Umfeld: traumhafte Reichweiten! TV, Streaming und Social Media bieten daf\u00fcr die beste Basis.","isTopNews":false,"showLabel":"","crdate":"Sep 25 2026","tstamp":"Oct 06 2026","datetime":"Sep 25 2026","archive":null,"author":{"author":"","authorEmail":""},"media":[{"type":"image","properties":{"id":4462,"type":2,"filename":"79578.ais-jpg","title":"","alternative":"","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-09-25 12:28:38","modificationTime":"2026-09-25 12:28:38"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79578\/","dimensions":{"width":899,"height":506}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79578\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79578\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79578\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":13,"pid":55,"title":"Angebote","slug":"angebote"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/dsds-2027","pathSegment":"dsds-2027","moreLink":"Weiterlesen"}],"settings":{"orderBy":"datetime","orderDirection":"desc","templateLayout":null,"action":"list","cropMaxCharacters":"150"}},"bodytext":"<p>Lassen Sie sich die Angebots-Highlights der Woche nicht entgehen. Reinschauen zahlt sich aus!<\/p>"}},{"id":8194,"type":"textmedia","colPos":0,"categories":"","appearance":{"layout":"default","frameClass":"default","spaceBefore":"medium","spaceAfter":"","showInSectionMenus":true},"pid":1,"anchor":"c8194","content":{"header":"","subheader":"","headerLayout":0,"headerPosition":"","headerLink":"","enlargeImageOnClick":true,"bodytext":"<p class=\"text-center\"><a href=\"\/angebote\/angebots-highlights\" class=\"btn--primary ml-auto\">Alle Angebote<\/a><\/p>","position":10,"assets":[],"mediaWidth":"60"}},{"id":4438,"type":"big_teaser","colPos":0,"categories":"","appearance":{"layout":"default","frameClass":"default","spaceBefore":"medium","spaceAfter":"","showInSectionMenus":false},"pid":1,"anchor":"c4438","content":{"header":"Total Video Package \u2013 Mehr Video. Mehr M\u00f6glichkeiten. Eine Buchung.","text":"Mehr Video-Reichweite. Mehr Aussteuerungsm\u00f6glichkeiten. Mehr Zielgruppen. Ein Angebot. Eine Buchung. Ein Reporting.","linkUrl":"\/news\/total-video-package-mehr-video-mehr-moeglichkeiten-eine-buchung","linkText":"Mehr erfahren","image":[{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/b\/d\/csm_77043_b224f499ca.png","properties":{"title":"Leuchtende Neonrechtecke in Dunkelheit","alternative":"Das Bild zeigt mehrere ineinander verschachtelte Rechtecke, die in leuchtenden Neonfarben erstrahlen. Die Farben wechseln zwischen einem intensiven Blau und einem lebhaften Pink. Diese geometrischen Formen sind auf einem dunklen Hintergrund platziert, der die Leuchtkraft der Linien noch mehr hervorhebt. Der Boden reflektiert die Farben leicht, was dem Bild eine zus\u00e4tzliche Dimension verleiht und den Eindruck eines futuristischen Raums erzeugt.\n#!#\nNeon,Rechtecke,Futuristisch,Blau,Pink,Licht,Geometrie,Reflexion,Dunkelheit,Leuchtend","description":null,"link":null,"linkData":null,"mimeType":"image\/png","type":"image","filename":"csm_77043_b224f499ca.png","originalUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/77043\/","uidLocal":3842,"fileReferenceUid":2924,"size":"326 KB","dimensions":{"width":2048,"height":1152},"cropDimensions":{"width":2048,"height":1152},"crop":{"default":{"cropArea":{"x":0,"y":0,"width":1,"height":1},"selectedRatio":"NaN","focusArea":null}},"autoplay":null,"extension":null,"preview":"\/typo3temp\/assets\/online_media\/ais__8f3db33bb3a5ed3e9a8f7a9336563bd1.jpg"}}],"imagePosition":"right"}},{"id":8199,"type":"news_newsliststicky","colPos":0,"categories":"","appearance":{"layout":"default","frameClass":"default","spaceBefore":"medium","spaceAfter":"","showInSectionMenus":false},"pid":1,"anchor":"c8199","content":{"header":"News","subheader":"","headerLayout":0,"headerPosition":"","headerLink":"","data":{"pagination":{"first":"\/?tx_news_pi1%5Bcontroller%5D=News&tx_news_pi1%5BcurrentPage%5D=1&cHash=505ee6cb7f7ebbfdd54077f9d1b80c98","last":"\/?tx_news_pi1%5Bcontroller%5D=News&tx_news_pi1%5BcurrentPage%5D=1&cHash=505ee6cb7f7ebbfdd54077f9d1b80c98","prev":null,"next":null,"pages":[{"page":1,"link":"\/?tx_news_pi1%5Bcontroller%5D=News&tx_news_pi1%5BcurrentPage%5D=1&cHash=505ee6cb7f7ebbfdd54077f9d1b80c98","current":1}]},"list":[{"uid":754,"title":"24 T\u00fcrchen f\u00fcr Ihre Marke","teaser":"Der PUNKT 12 Rezept-Adventskalender bringt Marken in die Weihnachtsk\u00fcche der Instagram-Community: mit 24 schnellen Rezept-Videos, nativer Produktintegration und M\u00f6glichkeiten zur crossmedialen Verl\u00e4ngerung.","isTopNews":false,"showLabel":"","crdate":"2026-09-30T11:45:26+02:00","tstamp":"2026-10-05T11:20:23+02:00","datetime":"2026-10-05T11:20:00+02:00","archive":null,"author":{"author":"Elke Hantschel","authorEmail":""},"media":[{"type":"image","properties":{"id":4478,"type":2,"filename":"79613.ais-jpg","title":"Frau kocht festliches Essen vor Smartphone","alternative":"Frau dekoriert ein Gericht in einer Weihnachtsk\u00fcche vor einem filmenden Smartphone.","description":"Eine Frau dekoriert ein Gericht in einer weihnachtlichen K\u00fcche. Ein Smartphone filmt die Szene, w\u00e4hrend Herzen eingeblendet werden.","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-09-30 15:37:05","modificationTime":"2026-09-30 15:37:05"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79613\/","dimensions":{"width":1151,"height":647}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79613\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79613\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79613\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":13,"pid":55,"title":"Angebote","slug":"angebote"},{"id":3,"pid":55,"title":"Medienmarken","slug":"medienmarken"},{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"xMedia, Marktangebot, Social Media, Punkt 12, Rezepte, Food, K\u00fcchenger\u00e4te, Adventskalender, Weihnachten, Lotte Lang, Community, native Produktplatzierung, Product Placement","description":"","alternativeTitle":""},"slug":"\/news\/punkt-12-rezepte-adventskalender","pathSegment":"punkt-12-rezepte-adventskalender","moreLink":"Weiterlesen"},{"uid":756,"title":"Preise 2027 f\u00fcr Digital Video und Display","teaser":"Ab sofort stehen Ihnen die Preise 2027 f\u00fcr unsere Video- und Display-Produkte online zur Verf\u00fcgung.","isTopNews":false,"showLabel":"","crdate":"2026-10-02T09:02:27+02:00","tstamp":"2026-10-06T16:10:05+02:00","datetime":"2026-10-02T09:00:55+02:00","archive":null,"author":{"author":"Ute Kampbartold","authorEmail":""},"media":[{"type":"image","properties":{"id":4489,"type":2,"filename":"79627.ais-jpg","title":"Frau arbeitet am Computer im B\u00fcro","alternative":"Frau mit Brille arbeitet am Computer im B\u00fcro.","description":"Eine Frau mit Brille und blonder Bob-Frisur sitzt an einem Schreibtisch und arbeitet an einem Computer in einem modernen B\u00fcro.","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-10-02 09:09:32","modificationTime":"2026-10-02 09:09:32"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79627\/","dimensions":{"width":1151,"height":648}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79627\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79627\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79627\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":5,"pid":55,"title":"Unternehmen","slug":"unternehmen"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/preise-2027-fuer-atv-in-stream-xmedia-und-display","pathSegment":"preise-2027-fuer-atv-in-stream-xmedia-und-display","moreLink":"Weiterlesen"},{"uid":751,"title":"Streaming-Highlights im Oktober","teaser":"Von starbesetzten Serien \u00fcber Reality und Blockbuster bis Live-Sport: RTL+ bietet vielf\u00e4ltige Content-Welten f\u00fcr unterschiedliche Zielgruppen und schafft damit attraktive Umfelder f\u00fcr Ihre Streaming-Kampagnen.","isTopNews":false,"showLabel":"","crdate":"2026-09-28T13:11:45+02:00","tstamp":"2026-10-01T21:44:13+02:00","datetime":"2026-10-01T17:11:00+02:00","archive":null,"author":{"author":"Elke Hantschel","authorEmail":""},"media":[{"type":"image","properties":{"id":4487,"type":2,"filename":"79625.ais-jpg","title":"Filmplakat mit zwei Personen","alternative":"Plakat mit 'WAR', zwei Personen und dem Text 'TAKE SIDES. TAKE EVERYTHING.'","description":"Haupts\u00e4chlich ein dunkelblaues Plakat mit dem Schriftzug 'WAR' in gro\u00dfer, gelber Schrift in der Mitte. Oben steht 'sky original' und darunter die Namen 'DOMINIC WEST' und 'SIENNA MILLER'. Darunter der Slogan 'TAKE SIDES. TAKE EVERYTHING.' Zwei Personen, ein Mann und eine Frau, sind zu sehen.","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-10-01 21:37:48","modificationTime":"2026-10-01 21:37:48"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79625\/","dimensions":{"width":1151,"height":647}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79625\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79625\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79625\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":3,"pid":55,"title":"Medienmarken","slug":"medienmarken"},{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"RTL+, Streaming, Highlights, September, Serien, Filme, Sport, Oktagon MMA, NFL, UEFA, Blockbuster, Crime, Kids, SKY, WOW, WEC, Live-Sport, Fu\u00dfball, Reality, 2. Bundesliga, Premier League, Formel 1, BMW Berlin Marathon, HeidiFest, Die Flodders, Brilliant Minds, Yeliz und Jimi, Dune, Top Gun, ","description":"","alternativeTitle":""},"slug":"\/news\/streaming-highlights-im-oktober","pathSegment":"streaming-highlights-im-oktober","moreLink":"Weiterlesen"},{"uid":752,"title":"Reality-TV-Fans \u2013 Zeit f\u00fcr einen Reality-Check","teaser":"Jung, kaufkr\u00e4ftig, lifestyle-affin \u2013 und bewusster im Konsum. Eine aktuelle Zielgruppenanalyse zeigt, wer hinter 7,5 Millionen Reality-TV-Fans in Deutschland steckt \u2013 und warum diese Community f\u00fcr Marken besonders interessant ist.","isTopNews":false,"showLabel":"","crdate":"2026-09-28T16:40:25+02:00","tstamp":"2026-09-30T16:42:35+02:00","datetime":"2026-09-28T16:38:11+02:00","archive":null,"author":{"author":"Ute Kampbartold","authorEmail":""},"media":[{"type":"image","properties":{"id":4480,"type":2,"filename":"79615.ais-jpg","title":"Gruppe von Menschen in Freizeitkleidung im Freien","alternative":"Erwachsene in bunter Freizeitkleidung auf einer Terrasse im Freien.","description":"Eine Gruppe von Erwachsenen sitzt und steht in Freizeitkleidung auf einer Terrasse im Freien mit tropischer Kulisse.","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-09-30 15:59:30","modificationTime":"2026-09-30 15:59:30"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79615\/","dimensions":{"width":1151,"height":648}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79615\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79615\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79615\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":6,"pid":55,"title":"Forschung","slug":"forschung"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/reality-tv-fans-zeit-fuer-einen-reality-check","pathSegment":"reality-tv-fans-zeit-fuer-einen-reality-check","moreLink":"Weiterlesen"},{"uid":749,"title":"Starkes Umfeld f\u00fcr Werbekunden: L\u00e4nderspiel-Deb\u00fct \u00fcberzeugt im Free-TV","teaser":"Der L\u00e4nderspielklassiker am 24.09. bei RTL erzielte maximale Aufmerksamkeit: bis zu 11,38 Millionen Fu\u00dfballfans verfolgten das umk\u00e4mpfte 1:1-Unentschieden der deutschen Fu\u00dfballnationalmannschaft gegen die Niederlande. ","isTopNews":false,"showLabel":"","crdate":"2026-09-25T09:28:23+02:00","tstamp":"2026-09-28T11:35:20+02:00","datetime":"2026-09-25T09:21:31+02:00","archive":null,"author":{"author":"Susanne Mang","authorEmail":""},"media":[{"type":"image","properties":{"id":4461,"type":2,"filename":"79576.ais-jpg","title":"","alternative":"","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-09-25 09:40:15","modificationTime":"2026-09-25 09:40:15"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79576\/","dimensions":{"width":1151,"height":647}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79576\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79576\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79576\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":3,"pid":55,"title":"Medienmarken","slug":"medienmarken"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/starkes-umfeld-fuer-werbekunden-laenderspiel-debuet-von-klopp-ueberzeugt-im-free-tv","pathSegment":"starkes-umfeld-fuer-werbekunden-laenderspiel-debuet-von-klopp-ueberzeugt-im-free-tv","moreLink":"Weiterlesen"},{"uid":715,"title":"Zukunft wird nicht beobachtet. Sie wird gemacht. Gemeinsam.","teaser":"Wir \u00fcbersetzen Heimvorteil und Marktst\u00e4rke in konkreten Mehrwert. Auf der DMEXCO haben wir gezeigt, welchen starken Beitrag mehr Streaming, mehr Relevanz, mehr Pr\u00e4zision und mehr Konvergenz leisten. Wir machen\u2019s einfach.","isTopNews":false,"showLabel":"","crdate":"2026-08-04T12:29:19+02:00","tstamp":"2026-09-24T16:55:09+02:00","datetime":"2026-09-24T16:54:56+02:00","archive":null,"author":{"author":"Ute Kampbartold","authorEmail":""},"media":[{"type":"image","properties":{"id":4305,"type":2,"filename":"79304.ais-jpg","title":"Frau spaziert bei Sonnenuntergang auf Hochhaus-Terrasse","alternative":"Frau auf Hochhaus-Terrasse bei Sonnenuntergang, Plakattext 'Wir machen's einfach'.","description":"Eine Frau geht auf einer Terrasse eines Hochhauses entlang, mit einer Skyline im Hintergrund und einem Plakat, auf dem 'Wir machen's einfach' steht.","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-08-12 14:56:27","modificationTime":"2026-08-12 14:56:27"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79304\/","dimensions":{"width":1151,"height":648}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79304\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79304\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79304\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":11,"pid":55,"title":"Veranstaltungen","slug":"veranstaltungen"},{"id":5,"pid":55,"title":"Unternehmen","slug":"unternehmen"},{"id":3,"pid":55,"title":"Medienmarken","slug":"medienmarken"},{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/zukunft-wird-nicht-beobachtet-sie-wird-gemacht-gemeinsam","pathSegment":"zukunft-wird-nicht-beobachtet-sie-wird-gemacht-gemeinsam","moreLink":"Weiterlesen"},{"uid":732,"title":"What matters?","teaser":"Gerade noch auf der Future-TV-Stage. Jetzt zum Vertiefen.","isTopNews":false,"showLabel":"","crdate":"2026-08-26T16:40:34+02:00","tstamp":"2026-09-29T13:03:41+02:00","datetime":"2026-09-23T14:28:36+02:00","archive":null,"author":{"author":"Mo. Hollensteiner-Wiese","authorEmail":""},"media":[{"type":"image","properties":{"id":4442,"type":2,"filename":"79547.ais-jpg","title":"Wei\u00dfe Worte auf schwarzem Hintergrund","alternative":"Wei\u00dfe Worte 'SCALE TRUST RELEVANCE EXPERIENCE' auf schwarzem Hintergrund.","description":"Wei\u00dfe Worte 'SCALE TRUST RELEVANCE EXPERIENCE' auf schwarzem Hintergrund.","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-09-17 09:11:53","modificationTime":"2026-09-17 09:11:53"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79547\/","dimensions":{"width":1151,"height":647}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79547\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79547\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79547\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[],"tags":[],"metaData":{"keywords":"","description":"WHAT MATTERS? Was Markenkommunikation heute braucht\r\n\r\nVier Fragen, die Markenkommunikation heute entscheiden: SCALE, TRUST, RELEVANCE und EXPERIENCE \u2013 mit aktuellen Insights, Cases und Angeboten.","alternativeTitle":""},"slug":"\/news\/future-tv-stage-dmexco26-what-matters","pathSegment":"future-tv-stage-dmexco26-what-matters","moreLink":"Weiterlesen"},{"uid":747,"title":"Genuss auf allen Kan\u00e4len","teaser":"Mit der PUNKT 12 GENUSSK\u00dcCHE startet die erste Food-Rubrik f\u00fcr Streaming & Linear. Sie bringt die St\u00e4rke des Mittagsstunden-Marktf\u00fchrers zu RTL+ und er\u00f6ffnet Marken neue crossmediale Integrationsm\u00f6glichkeiten im TV, auf RTL.de & Social Media.","isTopNews":false,"showLabel":"","crdate":"2026-09-21T16:11:47+02:00","tstamp":"2026-09-29T12:09:33+02:00","datetime":"2026-09-22T11:11:00+02:00","archive":null,"author":{"author":"Elke Hantschel","authorEmail":""},"media":[{"type":"image","properties":{"id":4457,"type":2,"filename":"79569.ais-jpg","title":"Digitale Kochshow auf verschiedenen Ger\u00e4ten","alternative":"Person in einer Kochshow auf Laptop, Tablet und Smartphone.","description":"Mehrere Bildschirme zeigen eine Kochshow mit einer Person in einer K\u00fcche, darunter Laptop, Tablet und Smartphone.","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-09-21 19:13:36","modificationTime":"2026-09-21 19:13:36"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79569\/","dimensions":{"width":1151,"height":647}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79569\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79569\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79569\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":13,"pid":55,"title":"Angebote","slug":"angebote"},{"id":3,"pid":55,"title":"Medienmarken","slug":"medienmarken"},{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"Linear, Streaming, RTL+, Food, Rubrik, Punkt 12, Genussk\u00fcche, xMedia, Angebot, TV, Social, RTL.de, 360 Grad, Product Placent, Lotte Lang, Content Row, Innovation, Instream, Digital","description":"","alternativeTitle":""},"slug":"\/news\/punkt-12-genusskueche","pathSegment":"punkt-12-genusskueche","moreLink":"Weiterlesen"}],"settings":{"orderBy":"datetime","orderDirection":"desc","templateLayout":"1","action":"list","cropMaxCharacters":"150"}},"even":true}},{"id":6339,"type":"textmedia","colPos":0,"categories":"","appearance":{"layout":"default","frameClass":"default","spaceBefore":"medium","spaceAfter":"","showInSectionMenus":true},"pid":1,"anchor":"c6339","content":{"header":"","subheader":"","headerLayout":0,"headerPosition":"","headerLink":"","enlargeImageOnClick":true,"bodytext":"<p class=\"text-center\"><a href=\"\/news\/news-uebersicht\" class=\"btn--primary ml-auto\">Alle News<\/a><\/p>","position":10,"assets":[],"mediaWidth":"60"}},{"id":6336,"type":"selected_news_teaser","colPos":0,"categories":"","appearance":{"layout":"default","frameClass":"default","spaceBefore":"medium","spaceAfter":"","showInSectionMenus":false},"pid":1,"anchor":"c6336","content":{"header":"Best Cases: Kampagnen, die inspirieren","subheader":"","headerLayout":0,"headerPosition":"","headerLink":"","data":{"list":[{"uid":716,"title":"Crossmediale Kampagne von \"blend-a-dent \u2013 F\u00fcr mehr Lebensfreude mit BRIGITTE und MEINS\"","teaser":"Ziel der Kampagne von \"blend-a-dent \u2013 F\u00fcr mehr Lebensfreude mit BRIGITTE und MEINS\" war es, die Awareness f\u00fcr ein Produkt mit maximaler Erkl\u00e4rungsbed\u00fcrftigkeit innerhalb einer Best Ager Zielgruppe (E50+) zu steigern.","isTopNews":false,"showLabel":"","crdate":"Aug 05 2026","tstamp":"Aug 20 2026","datetime":"Aug 05 2026","archive":null,"author":{"author":"Ute Kampbartold","authorEmail":""},"media":[{"type":"image","properties":{"id":4293,"type":2,"filename":"79274.ais-jpg","title":"Frau in der K\u00fcche bei Tageslicht","alternative":"\u00c4ltere Frau in hellblauer Bluse mit Apfelscheibe in der K\u00fcche.","description":"Eine \u00e4ltere Frau in hellblauer Bluse h\u00e4lt eine Apfelscheibe in der K\u00fcche.","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-08-07 14:26:18","modificationTime":"2026-08-07 14:26:18"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79274\/","dimensions":{"width":1151,"height":647}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79274\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79274\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79274\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":8,"pid":55,"title":"Kampagnen","slug":"kampagnen"},{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/crossmediale-kampagne-von-blend-a-dent-fuer-mehr-lebensfreude-mit-brigitte-und-meins","pathSegment":"crossmediale-kampagne-von-blend-a-dent-fuer-mehr-lebensfreude-mit-brigitte-und-meins","moreLink":"Weiterlesen"},{"uid":712,"title":"EAR & GZSZ mit starker Placement-Kampagne f\u00fcr E-Schrott Entsorgung","teaser":"Wohin mit dem E-Schrott? Wohin mit dem kaputten Toaster, den alten Kabeln? Ziel der Kampagne war es, auf die richtige E-Schrott Entsorgung in einem absolut authentischen Umfeld aufmerksam zu machen.","isTopNews":false,"showLabel":"","crdate":"Jul 31 2026","tstamp":"Aug 20 2026","datetime":"Aug 03 2026","archive":null,"author":{"author":"Ute Kampbartold","authorEmail":""},"media":[{"type":"image","properties":{"id":4238,"type":2,"filename":"79040.ais-jpg","title":"Stadtleben mit Stra\u00dfenbahn in der Sonne","alternative":"Das Bild zeigt eine belebte Stra\u00dfenszene in einer Stadt. Eine gelbe Stra\u00dfenbahn der Linie M1 f\u00e4hrt auf einer von B\u00e4umen ges\u00e4umten Stra\u00dfe. Vor der Stra\u00dfenbahn sind Passanten zu sehen, die den B\u00fcrgersteig entlanggehen. Im Vordergrund befindet sich ein Plakat mit einer Werbebotschaft. Die Szenerie ist von gr\u00fcnem Laub umgeben, das auf den B\u00e4umen zu sehen ist. Das Bild vermittelt eine ruhige und sonnige Atmosph\u00e4re.\n#!#\nStra\u00dfenbahn,Stadt,Verkehr,Passanten,Werbung,B\u00e4ume,Sommer,\u00d6ffentlicher Verkehr,Stra\u00dfenszene,Linie M1","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-07-31 15:53:09","modificationTime":"2026-07-31 15:53:09"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79040\/","dimensions":{"width":1151,"height":646}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79040\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79040\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79040\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":8,"pid":55,"title":"Kampagnen","slug":"kampagnen"},{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/ear-gzsz-mit-starker-placement-kampagne-fuer-e-schrott-entsorgung","pathSegment":"ear-gzsz-mit-starker-placement-kampagne-fuer-e-schrott-entsorgung","moreLink":"Weiterlesen"},{"uid":711,"title":"Native Kampagne: GEOlino und Ernsting\u2019s family machen Kinderrechte sichtbar","teaser":"Gemeinsam mit GEOlino hat Ernsting\u2019s family eine kreative native Kampagne zum Thema Kinderrechte umgesetzt.","isTopNews":false,"showLabel":"","crdate":"Jul 31 2026","tstamp":"Aug 20 2026","datetime":"Aug 03 2026","archive":null,"author":{"author":"Ute Kampbartold","authorEmail":""},"media":[{"type":"image","properties":{"id":4237,"type":2,"filename":"79039.ais-jpg","title":"Kreativer Designwettbewerb f\u00f6rdert Gleichberechtigung","alternative":"Das Bild zeigt zwei fr\u00f6hliche Kinder, die gemeinsam an einem Kunstprojekt arbeiten. Ein Junge malt mit einem Pinsel, w\u00e4hrend ein M\u00e4dchen mit roten H\u00e4nden kreativ besch\u00e4ftigt ist. Im Hintergrund ist eine gr\u00fcne Pflanze und eine orangefarbene Blume in einer Vase zu sehen. Auf der rechten Seite des Bildes befindet sich ein rundes Logo mit der Aufschrift 'DESIGN WETTBEWERB 2026'. Im Vordergrund ist ein Schriftzug 'GLEICHES RECHT F\u00dcR ALLE!' zu sehen, der die Botschaft der Gleichberechtigung unterstreicht.\n#!#\nDesignwettbewerb,Gleichberechtigung,Kunst,Kinder,Kreativit\u00e4t,Malen,2026,Logo,Freude,Teamarbeit","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-07-31 15:36:06","modificationTime":"2026-07-31 15:36:06"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79039\/","dimensions":{"width":1151,"height":646}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79039\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79039\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79039\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":8,"pid":55,"title":"Kampagnen","slug":"kampagnen"},{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/native-kampagne-geolino-und-ernstings-family-machen-kinderrechte-sichtbar","pathSegment":"native-kampagne-geolino-und-ernstings-family-machen-kinderrechte-sichtbar","moreLink":"Weiterlesen"},{"uid":702,"title":"Erstes TV-Sponsoring st\u00e4rkt Markenbekanntheit und Kaufinteresse von Paul Green","teaser":"Hier wird ein Schuh draus: Die erste TV-Kampagne von Paul Green erzielt eine \u00fcberzeugende Werbewirkung entlang des gesamten Funnels.","isTopNews":false,"showLabel":"","crdate":"Jul 20 2026","tstamp":"Sep 14 2026","datetime":"Jul 20 2026","archive":null,"author":{"author":"Katharina Knop","authorEmail":""},"media":[{"type":"image","properties":{"id":4202,"type":2,"filename":"78939.ais-jpg","title":"Moderne Eleganz mit Paul Green","alternative":"Eine Frau sitzt entspannt auf einem gepflasterten Boden, an eine helle Wand gelehnt. Sie tr\u00e4gt ein wei\u00dfes Hemd und beigefarbene Shorts, kombiniert mit braunen Loafers. Die Szene strahlt eine l\u00e4ssig-elegante Atmosph\u00e4re aus, verst\u00e4rkt durch die nat\u00fcrliche Beleuchtung und den minimalistischen Hintergrund. Der Markenname 'Paul Green' ist prominent im Bild platziert.\n#!#\nMode,Paul Green,Eleganz,Sommer,Casual,Frau,Schuhe,Wei\u00dfes Hemd,Loafers,Minimalismus","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-07-20 13:04:51","modificationTime":"2026-07-20 13:04:51"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78939\/","dimensions":{"width":1151,"height":646}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78939\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78939\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78939\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":9,"pid":55,"title":"Pressemeldung","slug":"pressemeldung"},{"id":8,"pid":55,"title":"Kampagnen","slug":"kampagnen"},{"id":6,"pid":55,"title":"Forschung","slug":"forschung"}],"tags":[],"metaData":{"keywords":"Casr Study, Campaign Impacct, Paul Green, Shopping Queen, TV-Sponsoring, Uplift, Markenbekanntheit, Kaufinteresse, Werbeerinnerung, RTL Data, VOX, TV-Premiere, Markenimage, Particibrand","description":"","alternativeTitle":""},"slug":"\/news\/erstes-tv-sponsoring-staerkt-markenbekanntheit-und-kaufinteresse-von-paul-green","pathSegment":"erstes-tv-sponsoring-staerkt-markenbekanntheit-und-kaufinteresse-von-paul-green","moreLink":"Weiterlesen"},{"uid":688,"title":"Erste KI-basierte Responsive-TV-L\u00f6sung f\u00fcr lineares TV","teaser":"Neue KI-gest\u00fctzte Technologie von Omnicom Media Germany und Ad Alliance erm\u00f6glicht die dynamische Anpassung von Werbebotschaften an Live-Inhalte in Echtzeit \u2013 Ring ist erster Pilotpartner.","isTopNews":false,"showLabel":"visionairy","crdate":"Jun 24 2026","tstamp":"Aug 20 2026","datetime":"Jun 24 2026","archive":null,"author":{"author":"Zarifa Schmitt","authorEmail":""},"media":[{"type":"image","properties":{"id":4115,"type":2,"filename":"78800.ais-jpg","title":"Omnicom Media und AdAlliance Kooperation","alternative":"Das Bild zeigt die Logos von Omnicom Media und AdAlliance auf einem schwarzen Hintergrund. Oben befindet sich das wei\u00dfe Omnicom Media Logo in Gro\u00dfbuchstaben, w\u00e4hrend darunter das AdAlliance Logo mit einem stilisierten, zweifarbigen M in Magenta und Blau zu sehen ist. Der Schriftzug AdAlliance ist in wei\u00dfer Schrift dargestellt, was einen klaren und modernen Look vermittelt.\n#!#\nOmnicom,Media,AdAlliance,Logo,Kooperation,Partnerschaft,Werbung,Marketing,Design,Unternehmen","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-06-24 16:49:23","modificationTime":"2026-06-24 16:49:23"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78800\/","dimensions":{"width":1151,"height":647}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78800\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78800\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78800\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":10,"pid":55,"title":"Technologien","slug":"technologien"},{"id":9,"pid":55,"title":"Pressemeldung","slug":"pressemeldung"},{"id":8,"pid":55,"title":"Kampagnen","slug":"kampagnen"},{"id":5,"pid":55,"title":"Unternehmen","slug":"unternehmen"}],"tags":[],"metaData":{"keywords":"Contextual, TV, linear, responsiv, Omnicom Media Germany, Ad Alliance, Zielgruppen, Data, Technologie, Innovation","description":"","alternativeTitle":""},"slug":"\/news\/erste-ki-basierte-responsive-tv-loesung-fuer-lineares-tv","pathSegment":"erste-ki-basierte-responsive-tv-loesung-fuer-lineares-tv","moreLink":"Weiterlesen"},{"uid":675,"title":"Grana Padano als erlebbare Marke im Premium Native Advertorial","teaser":"F\u00fcr den Food-Kunden Grana Padano haben wir ein Premium Native Advertorial umgesetzt. Die Integration fand auf CHEFKOCH.DE statt und kann problemlos f\u00fcr alle anderen Marken umgesetzt werden.","isTopNews":false,"showLabel":"","crdate":"Jun 15 2026","tstamp":"Jul 15 2026","datetime":"Jun 15 2026","archive":null,"author":{"author":"Ute Kampbatold","authorEmail":""},"media":[{"type":"image","properties":{"id":4015,"type":2,"filename":"78554.ais-jpg","title":"R\u00e4der von gereiftem K\u00e4se auf Regalen","alternative":"Das Bild zeigt mehrere Reihen gro\u00dfer, runder K\u00e4selaibe, die auf h\u00f6lzernen Regalen gestapelt sind. Die Laibe sind in gleichm\u00e4\u00dfigen Abst\u00e4nden angeordnet und weisen eine goldene Farbe auf, was auf eine l\u00e4ngere Reifezeit hindeutet. Auf jedem Laib sind Markierungen und Muster zu erkennen, die typisch f\u00fcr eine bestimmte K\u00e4sesorte sind. Die Regale sind in einem gut beleuchteten Raum platziert, was die Textur und das Detail der K\u00e4selaibe hervorhebt.\n#!#\nK\u00e4se,Reifung,Laib,Regal,golden,Muster,Rund,Markierung,Textur,Lebensmittel","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-06-15 11:55:24","modificationTime":"2026-06-15 11:55:24"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78554\/","dimensions":{"width":811,"height":455}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78554\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78554\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78554\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":8,"pid":55,"title":"Kampagnen","slug":"kampagnen"},{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/von-italien-direkt-zur-zielgruppe-grana-padano-als-erlebbare-marke-im-premium-native-advertorial","pathSegment":"von-italien-direkt-zur-zielgruppe-grana-padano-als-erlebbare-marke-im-premium-native-advertorial","moreLink":"Weiterlesen"},{"uid":668,"title":"Lidl schickt seine Avatar-Elf aufs Feld","teaser":"Tagesaktuelle KI-Spots bei RTL verbinden Fu\u00dfball-WM und Angebotskommunikation.","isTopNews":false,"showLabel":"visionairy","crdate":"Jun 09 2026","tstamp":"Jun 09 2026","datetime":"Jun 09 2026","archive":null,"author":{"author":"Katharina Knop | Elke Hantschel","authorEmail":""},"media":[{"type":"image","properties":{"id":3982,"type":2,"filename":"78497.ais-jpg","title":"Frisch vom Spielfeld: Lidl und Ad Alliance","alternative":"Das Bild zeigt eine animierte Figur in Form einer Wurst mit einem fr\u00f6hlichen Gesichtsausdruck, die vor einem modernen Studiohintergrund steht. Die Figur tr\u00e4gt ein blau-gelbes Outfit mit dem Lidl-Logo und h\u00e4lt ein Schild mit den Logos von Lidl und Ad Alliance. Im Hintergrund ist ein gro\u00dfer blauer Bildschirm zu sehen mit dem Text 'Frisch vom Spielfeld' und einem stilisierten Fu\u00dfball. Ein moderner runder Tisch mit dem Schriftzug 'WM-Sommer lohnt sich.' steht vor dem Bildschirm.\n#!#\nLidl,Ad Alliance,WM-Sommer,Spielfeld,Wurstfigur,Animation,Fr\u00f6hlichkeit,Werbung,Fu\u00dfball,Studio","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-06-09 10:54:43","modificationTime":"2026-06-09 10:54:43"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78497\/","dimensions":{"width":2729,"height":1536}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78497\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78497\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78497\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":9,"pid":55,"title":"Pressemeldung","slug":"pressemeldung"},{"id":8,"pid":55,"title":"Kampagnen","slug":"kampagnen"},{"id":5,"pid":55,"title":"Unternehmen","slug":"unternehmen"},{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"LIDL, RTL-Umfelder, Kampagne, WM 2026, Willy W\u00fcrstchen, KI, tagesaktuelle Angebotskommunikation, Ad + Concept Studio","description":"","alternativeTitle":""},"slug":"\/news\/lidl-schickt-seine-avatar-elf-aufs-feld","pathSegment":"lidl-schickt-seine-avatar-elf-aufs-feld","moreLink":"Weiterlesen"},{"uid":656,"title":"Direkt vom Screen in den Warenkorb ","teaser":"Ad Alliance und DEICHMANN entwickeln mit \"Product Match Ad\" Shopping im Streaming weiter ","isTopNews":false,"showLabel":"","crdate":"May 07 2026","tstamp":"Jun 09 2026","datetime":"May 07 2026","archive":null,"author":{"author":"Katharina Knop","authorEmail":""},"media":[{"type":"image","properties":{"id":3894,"type":2,"filename":"78240.ais-jpg","title":"Moderne Schuhkollektion bei Deichmann entdecken","alternative":"Das Bild zeigt zwei Personen in einem stilvollen Raum mit modernen M\u00f6beln und Beleuchtung. Die Person links tr\u00e4gt eine gr\u00fcne Trainingsjacke und Jeans, w\u00e4hrend die Person rechts ein modisches Outfit mit einem wei\u00dfen und roten Pullover und einem schwarzen Rock tr\u00e4gt. Im Hintergrund sind Logos von Adidas und Deichmann zu sehen. Links im Bild werden verschiedene Schuhmodelle mit Preisen pr\u00e4sentiert. Unten ist ein QR-Code mit der Aufforderung 'Jetzt QR-Code scannen & shoppen' abgebildet.\n#!#\nDeichmann,Schuhe,Adidas,Mode,QR-Code,Einkaufen,Kleidung,Trend,Werbung,Kollektion","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-05-07 09:57:16","modificationTime":"2026-05-07 09:57:16"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78240\/","dimensions":{"width":2860,"height":1606}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78240\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78240\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78240\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":9,"pid":55,"title":"Pressemeldung","slug":"pressemeldung"},{"id":8,"pid":55,"title":"Kampagnen","slug":"kampagnen"},{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"Shoppable Ads, Product Match Ad, Ad+Conecept Studio, nativ, Deichmann, First Mover, CTV, Big Screen, RTL+, Streaming, Werbel\u00f6sungen, Pressemeldung, Instream, Made for the Spotlight, Laura Wontorra, Thomas M\u00fcller, adidas","description":"","alternativeTitle":""},"slug":"\/news\/direkt-vom-screen-in-den-warenkorb","pathSegment":"direkt-vom-screen-in-den-warenkorb","moreLink":"Weiterlesen"},{"uid":653,"title":"Sparkassen setzen auf neue Wirtschafts-Rubrik bei RTL und NTV","teaser":"Starkes Vermarktungssignal: Ad Alliance gewinnt f\u00fchrende Finanzmarke f\u00fcr DEUTSCHLAND AM MORGEN","isTopNews":false,"showLabel":"","crdate":"May 04 2026","tstamp":"Jun 09 2026","datetime":"May 04 2026","archive":null,"author":{"author":"Zarifa Schmitt","authorEmail":""},"media":[{"type":"image","properties":{"id":3702,"type":2,"filename":"78121.ais-jpg","title":"Deutschland am Morgen Key Visual","alternative":"Das Bild zeigt ein Logo mit den Schriftz\u00fcgen 'RTL', 'ntv' und 'Deutschland am Morgen' auf einem farbenfrohen Hintergrund, der von Blau zu Orange verl\u00e4uft. Oben links sind die Logos der Fernsehsender RTL und ntv zu sehen. Die Atmosph\u00e4re erinnert an einen Sonnenaufgang.\n#!#\nRTL,ntv,Deutschland,Morgen,Nachrichten,Logo,Fernsehen,Sonnenaufgang,Hintergrund,Farbverlauf","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-05-04 09:22:40","modificationTime":"2026-05-04 09:22:40"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78121\/","dimensions":{"width":3200,"height":1797}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78121\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78121\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78121\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":9,"pid":55,"title":"Pressemeldung","slug":"pressemeldung"},{"id":8,"pid":55,"title":"Kampagnen","slug":"kampagnen"},{"id":5,"pid":55,"title":"Unternehmen","slug":"unternehmen"}],"tags":[],"metaData":{"keywords":"Sparkassen, Deutschland am Morgen, Geld am Morgen, Presenter, Sponsoring, Wirtschaf, Wirtschafts-Rubrik, First Mover","description":"","alternativeTitle":""},"slug":"\/news\/sparkassen-setzen-auf-neue-wirtschafts-rubrik-bei-rtl-und-ntv","pathSegment":"sparkassen-setzen-auf-neue-wirtschafts-rubrik-bei-rtl-und-ntv","moreLink":"Weiterlesen"},{"uid":645,"title":"PENNY, charles & charlotte und Ad Alliance machen Calvin Kleinen zum Quizmaster bei den REALITY AWARDS","teaser":"Wenn RTL+ heute Abend in Bonn zum zweiten Mal den roten Teppich f\u00fcr die REALITY AWARDS ausrollt und die Branche zusammenbringt, ist auch PENNY mit Reality-Star Calvin Kleinen im Rahmen eines Product Placements vor Ort. ","isTopNews":false,"showLabel":"","crdate":"Apr 16 2026","tstamp":"Jun 09 2026","datetime":"Apr 16 2026","archive":null,"author":{"author":"","authorEmail":""},"media":[{"type":"image","properties":{"id":3651,"type":2,"filename":"78047.ais-jpg","title":"Mann vor Penny-Markt in Krefeld","alternative":"Ein Mann in auff\u00e4lliger Kleidung steht vor einem Penny-Markt in Krefeld. Er tr\u00e4gt eine rote Jacke unter einem gelb-schwarz gestreiften Mantel und h\u00e4lt ein Mikrofon in der Hand, als w\u00fcrde er sprechen oder singen. Der Hintergrund zeigt die Glasfassade des Supermarkts mit dem roten Logo und der Aufschrift 'Krefeld City'.\n#!#\nPenny,Krefeld,Supermarkt,Mikrofon,Mann,Stadt,Mode,Einkaufen,Au\u00dfenaufnahme,Stra\u00dfe","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-04-16 14:34:40","modificationTime":"2026-04-16 14:34:40"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78047\/","dimensions":{"width":1536,"height":862}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78047\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78047\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78047\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":9,"pid":55,"title":"Pressemeldung","slug":"pressemeldung"},{"id":8,"pid":55,"title":"Kampagnen","slug":"kampagnen"},{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/penny-charles-charlotte-und-ad-alliance-machen-calvin-kleinen-zum-quizmaster-bei-den-reality-awards","pathSegment":"penny-charles-charlotte-und-ad-alliance-machen-calvin-kleinen-zum-quizmaster-bei-den-reality-awards","moreLink":"Weiterlesen"},{"uid":643,"title":"Crossmediale Kampagne mit Pampers & ELTERN","teaser":"Mit der crossmedialen Kampagne von P&G wurde die Expertise der Marken Pampers und ELTERN mit den authentischen Einblicken der beiden M\u00fctter Vivi Windel (ELTERN) und Maria Wedig (GZSZ) vereint. ","isTopNews":false,"showLabel":"","crdate":"Apr 16 2026","tstamp":"Jun 09 2026","datetime":"Apr 16 2026","archive":null,"author":{"author":"Ute Kampbartold","authorEmail":""},"media":[{"type":"image","properties":{"id":3646,"type":2,"filename":"78041.ais-jpg","title":"Schlafendes Baby in der Krippe","alternative":"Ein Baby schl\u00e4ft friedlich in einer Krippe. Es tr\u00e4gt ein hellgr\u00fcnes Langarmshirt und wei\u00dfe Socken. Die Windel ist bunt bedruckt. Der Hintergrund ist eine blaue Matratze mit Sternmustern. Die Atmosph\u00e4re wirkt ruhig und behaglich.\n#!#\nBaby,Schlaf,Krippe,Windel,Ruhe,Matratze,Sterne,Langarmshirt,Socken,Friedlich","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-04-16 11:38:42","modificationTime":"2026-04-16 11:38:42"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78041\/","dimensions":{"width":779,"height":437}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78041\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78041\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78041\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":8,"pid":55,"title":"Kampagnen","slug":"kampagnen"},{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/crossmediale-kampagne-mit-pampers-eltern","pathSegment":"crossmediale-kampagne-mit-pampers-eltern","moreLink":"Weiterlesen"},{"uid":555,"title":"Stand-Up-Kampagne von L\u2019Or\u00e9al Paris bei GZSZ","teaser":"L'Or\u00e9al Paris setzt sich seit Jahren engagiert gegen Bel\u00e4stigung von Frauen in der \u00d6ffentlichkeit ein. Um auf das \"Stand Up\" Trainingsprogramm von L'Or\u00e9al Paris aufmerksam zu machen, haben wir eine Awareness-Kampagne rund um \"GZSZ\" umgesetzt.","isTopNews":false,"showLabel":"","crdate":"Nov 19 2025","tstamp":"Sep 17 2026","datetime":"Feb 27 2026","archive":null,"author":{"author":"Ute Kampbartold","authorEmail":""},"media":[{"type":"image","properties":{"id":2958,"type":2,"filename":"77092.ais-jpg","title":"Diskussion vor Werbeplakat in der Stadt","alternative":"Das Bild zeigt drei M\u00e4nner, die in einer urbanen Umgebung vor einem gro\u00dfen, roten Werbeplakat stehen. Zwei der M\u00e4nner sind in ein Gespr\u00e4ch vertieft, w\u00e4hrend der dritte Mann kniet und einem der anderen die Hand reicht. Das Plakat im Hintergrund tr\u00e4gt die Aufschrift 'Dein Lippenstift kann nichts daf\u00fcr' und 'Bel\u00e4stigung ist nicht deine Schuld', was auf eine Kampagne gegen Bel\u00e4stigung hinweist. Die Umgebung ist mit Graffiti und weiteren kleineren Plakaten an den W\u00e4nden gestaltet, und im linken Bildbereich ist ein Geldautomat zu sehen.\n#!#\nDiskussion,Werbung,Bel\u00e4stigung,Kampagne,Graffiti,Lippenstift,Stadt,Geldautomat,Handschlag,Plakat","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2025-11-19 17:15:26","modificationTime":"2025-11-19 17:15:26"},"images":{"defaultImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/5\/b\/csm_77092_85ac0204c4.png","dimensions":{"width":1608,"height":903}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/5\/b\/csm_77092_ca27ffe8f1.png","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/5\/b\/csm_77092_06c48d5e42.png","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/5\/b\/csm_77092_84c748c78e.png","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":8,"pid":55,"title":"Kampagnen","slug":"kampagnen"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/stand-up-kampagne-von-loreal-paris-bei-gzsz-2025","pathSegment":"stand-up-kampagne-von-loreal-paris-bei-gzsz-2025","moreLink":"Weiterlesen"},{"uid":586,"title":"ROLLER & DAS SOMMERHAUS DER STARS mit crossmedialer Placement-Kampagne","teaser":"In der 10. Staffel des Formats DAS SOMMERHAUS DER STARS haben wir f\u00fcr ROLLER einen humorvollen und zugleich wirkungsvollen Weg gefunden, eines ihrer Hero-Produkte, das Boxspringbett, wirkungsvoll in Szene zu setzen.","isTopNews":false,"showLabel":"","crdate":"Dec 15 2025","tstamp":"Jan 20 2026","datetime":"Jan 20 2026","archive":null,"author":{"author":"Ute Kampbartold","authorEmail":""},"media":[{"type":"image","properties":{"id":3146,"type":2,"filename":"77324.ais-jpg","title":"Gem\u00fctliches Schlafzimmer mit neuen Bettwaren","alternative":"Das Bild zeigt ein gem\u00fctlich eingerichtetes Schlafzimmer mit einem gepolsterten Doppelbett. Auf dem Bett liegen mehrere Kissen und Decken, die alle mit dem Logo des M\u00f6belhauses 'Roller' versehen sind. Daneben steht ein Karton mit der gleichen Aufschrift. An der Wand sind dekorative Hirschgeweihe angebracht. Auf der Fensterbank sind mehrere Puppen und Dekorationsgegenst\u00e4nde platziert. Die W\u00e4nde sind mit gemusterten Tapeten verziert, und die Bodenfliesen sind in verschiedenen Farben gehalten.\n#!#\nSchlafzimmer,Bett,Dekoration,Roller,Kissen,Decken,Gepolstert,Puppen,Hirschgeweihe,Gem\u00fctlich","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2025-12-15 14:54:25","modificationTime":"2025-12-15 14:54:25"},"images":{"defaultImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/9\/b\/csm_77324_97acc1cdf6.png","dimensions":{"width":1937,"height":1087}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/9\/b\/csm_77324_91f54e7a4f.png","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/9\/b\/csm_77324_9c4f980069.png","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/9\/b\/csm_77324_acb3b5ce8c.png","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":8,"pid":55,"title":"Kampagnen","slug":"kampagnen"},{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/roller-das-sommerhaus-der-stars-mit-crossmedialer-placement-kampagne","pathSegment":"roller-das-sommerhaus-der-stars-mit-crossmedialer-placement-kampagne","moreLink":"Weiterlesen"},{"uid":583,"title":"Crossmediale Lenor-Kampagne mit Testimonial Guido Maria Kretschmer ","teaser":"Mit Markenbotschafter Guido Maria Kretschmer wurde f\u00fcr die neue Lenor Limited Edition \u201eNordseebrise\u201c eine crossmediale Kampagne geschaffen. So wurde Lenor als Wohlf\u00fchlmarke mit Guido Maria Kretschmers unverwechselbaren Stil ganz nat\u00fcrlich inszeniert.","isTopNews":false,"showLabel":"","crdate":"Dec 11 2025","tstamp":"Dec 12 2025","datetime":"Dec 12 2025","archive":null,"author":{"author":"Ute Kampbartold","authorEmail":""},"media":[{"type":"image","properties":{"id":3140,"type":2,"filename":"77316.ais-jpg","title":"Frische W\u00e4schereinigung mit Lenor","alternative":"Das Bild zeigt einen l\u00e4chelnden Mann in einem hellen Pullover, der sich an einem sonnigen Strand mit hohen Gr\u00e4sern befindet. Neben ihm sind drei Flaschen mit Lenor-Produkten der limitierten Edition aufgestellt. Die Flaschen sind in verschiedenen Gr\u00f6\u00dfen und Formen, mit einem Design, das frische und nat\u00fcrliche Elemente betont. Die Umgebung vermittelt ein Gef\u00fchl von Frische und Reinheit, passend zu den beworbenen Produkten.\n#!#\nLenor,Waschmittel,Frische,Strand,Natur,L\u00e4cheln,Pullover,Gr\u00e4ser,Reinheit,Limitierte Edition","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2025-12-11 16:28:08","modificationTime":"2025-12-11 16:28:08"},"images":{"defaultImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/a\/f\/csm_77316_7d15003689.png","dimensions":{"width":1332,"height":748}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/a\/f\/csm_77316_2c8b02dd0f.png","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/a\/f\/csm_77316_d9fe4319b3.png","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/a\/f\/csm_77316_41b847051f.png","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":8,"pid":55,"title":"Kampagnen","slug":"kampagnen"},{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/crossmediale-lenor-kampagne-mit-testimonial-guido-maria-kretschmer","pathSegment":"crossmediale-lenor-kampagne-mit-testimonial-guido-maria-kretschmer","moreLink":"Weiterlesen"},{"uid":554,"title":"lavera First Mover-Kampagne mit Renata Lusin als Testimonial","teaser":"Zum Launch der Produktlinie von lavera haben wir mit der Naturkosmetik-Marke und der Profi-T\u00e4nzerin Renata Lusin eine nahbare First Mover-Kampagne geschaffen. Das Konzept: Education, Awareness-Boost und Intensivierung \u00fcber eine 360-Grad-Integration.","isTopNews":false,"showLabel":"","crdate":"Nov 17 2025","tstamp":"Nov 20 2025","datetime":"Nov 18 2025","archive":null,"author":{"author":"Ute Kampbartold","authorEmail":""},"media":[{"type":"image","properties":{"id":2953,"type":2,"filename":"77087.ais-jpg","title":"L\u00e4chelnde Frau in nat\u00fcrlicher Umgebung","alternative":"Eine Frau mit langen, lockigen Haaren tr\u00e4gt ein hellgr\u00fcnes Hemd und steht in einem \u00fcppigen Garten. Sie l\u00e4chelt herzlich und schaut zur Seite, w\u00e4hrend sie die Arme verschr\u00e4nkt. Im Hintergrund sind gr\u00fcne B\u00e4ume und Str\u00e4ucher zu sehen, die eine friedliche und nat\u00fcrliche Atmosph\u00e4re schaffen.\n#!#\nFrau,L\u00e4cheln,Natur,Garten,Gr\u00fcn,Hemd,B\u00e4ume,Sommer,Entspannung,Gl\u00fcck","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2025-11-17 17:18:42","modificationTime":"2025-11-17 17:18:42"},"images":{"defaultImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/5\/4\/csm_77087_22ad0d2147.png","dimensions":{"width":1600,"height":898}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/5\/4\/csm_77087_a65bde62d0.png","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/5\/4\/csm_77087_59218fc1d0.png","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/5\/4\/csm_77087_45c6eb6d5f.png","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":8,"pid":55,"title":"Kampagnen","slug":"kampagnen"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/lavera-first-mover-kampagne-mit-renata-lusin-als-testimonial","pathSegment":"lavera-first-mover-kampagne-mit-renata-lusin-als-testimonial","moreLink":"Weiterlesen"},{"uid":485,"title":"Starkes Product Placement mit AIDA bei LET\u00b4S DANCE 2025","teaser":"Um AIDA emotional erlebbar zu machen und als Entertainment-Spezialist in Szene zu setzen, haben wir mit dem Kunden mittels eines besonderen Product Placements im Show-opening von LET\u00b4S DANCE ein aufmerksamkeitsstarkes Highlight geschaffen.","isTopNews":false,"showLabel":"","crdate":"Sep 09 2025","tstamp":"Sep 24 2025","datetime":"Sep 09 2025","archive":null,"author":{"author":"Ute Kampbartold","authorEmail":""},"media":[{"type":"image","properties":{"id":2542,"type":2,"filename":"76489.ais-jpg","title":"Lets Dance AIDA 2025","alternative":"","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2025-09-09 12:24:59","modificationTime":"2025-09-09 12:24:59"},"images":{"defaultImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/c\/5\/csm_76489_004523ed1b.png","dimensions":{"width":1930,"height":1084}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/c\/5\/csm_76489_d7dcce47b3.png","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/c\/5\/csm_76489_35d83230fd.png","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/c\/5\/csm_76489_016e4e1cf9.png","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":8,"pid":55,"title":"Kampagnen","slug":"kampagnen"},{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/starkes-product-placement-mit-aida-bei-lets-dance-2025","pathSegment":"starkes-product-placement-mit-aida-bei-lets-dance-2025","moreLink":"Weiterlesen"},{"uid":467,"title":"Brand Partnership Kampagne von always & LET\u00b4S DANCE 2025","teaser":"always & LET\u00b4S DANCE 2025 lassen mit den sympathischen Markenbotschaftern Patricija & Alexandru Ionel den \u201eOh-Nein-Moment\u201c in einer Brand Partnership Kampagne durch eine Native Content-Story zum Leben erwecken.","isTopNews":false,"showLabel":"","crdate":"Aug 21 2025","tstamp":"Nov 21 2025","datetime":"Aug 21 2025","archive":null,"author":{"author":"Ute Kampbartold","authorEmail":""},"media":[{"type":"image","properties":{"id":2311,"type":2,"filename":"76262.ais-jpg","title":"always X Lets Dance 2025","alternative":"","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2025-08-21 14:41:57","modificationTime":"2025-08-21 14:41:57"},"images":{"defaultImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/7\/d\/csm_76262_8bed6cc049.png","dimensions":{"width":1600,"height":898}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/7\/d\/csm_76262_c5d5f27d61.png","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/7\/d\/csm_76262_7ab3adc5a7.png","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/7\/d\/csm_76262_9dc8afa8c5.png","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":8,"pid":55,"title":"Kampagnen","slug":"kampagnen"},{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/brand-partnership-kampagne-von-always-lets-dance-2025","pathSegment":"brand-partnership-kampagne-von-always-lets-dance-2025","moreLink":"Weiterlesen"},{"uid":441,"title":"Emotional, laut, wirksam: Crossmedia-Placement bei \"GZSZ\"","teaser":"Ad Alliance setzt eine Awareness-Kampagne f\u00fcr L'Or\u00e9al Paris gegen Bel\u00e4stigung im \u00f6ffentlichen Raum um. Wegsehen ist keine Option, Kleinreden schon gar nicht. 80 Prozent der Frauen haben weltweit Bel\u00e4stigungen auf der Stra\u00dfe erlebt.","isTopNews":false,"showLabel":"","crdate":"Jul 17 2025","tstamp":"Sep 11 2025","datetime":"Jul 17 2025","archive":null,"author":{"author":"Jasmina Halilkovic","authorEmail":""},"media":[{"type":"image","properties":{"id":2054,"type":2,"filename":"75864.ais-jpg","title":"Drei M\u00e4nner vor Plakatwand in Diskussion","alternative":"Das Bild zeigt drei M\u00e4nner, die vor einer mit Plakaten bedeckten Wand stehen. Zwei der M\u00e4nner stehen, w\u00e4hrend der dritte auf einem niedrigen Sitz oder einer Kante sitzt. Die Plakate im Hintergrund tragen Botschaften \u00fcber Lippenstift und Bel\u00e4stigung. Die Szene scheint in einer urbanen Umgebung stattzufinden, erkennbar an einem Geldautomaten und Graffiti an der Wand.\n#!#\nM\u00e4nner,Diskussion,Plakate,Lippenstift,Bel\u00e4stigung,urban,Graffiti,Geldautomat,Mode,Gespr\u00e4ch","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2025-07-17 09:43:26","modificationTime":"2025-07-17 09:43:26"},"images":{"defaultImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/8\/0\/csm_75864_64a1f6e672.png","dimensions":{"width":1920,"height":1078}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/8\/0\/csm_75864_1b4265cf1e.png","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/8\/0\/csm_75864_9eb1aa491c.png","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/8\/0\/csm_75864_0af9b4c618.png","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":9,"pid":55,"title":"Pressemeldung","slug":"pressemeldung"},{"id":8,"pid":55,"title":"Kampagnen","slug":"kampagnen"},{"id":3,"pid":55,"title":"Medienmarken","slug":"medienmarken"},{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/emotional-laut-wirksam-crossmedia-placement-bei-gzsz","pathSegment":"emotional-laut-wirksam-crossmedia-placement-bei-gzsz","moreLink":"Weiterlesen"},{"uid":437,"title":"Premiere f\u00fcr neue digitale Werbeformate","teaser":"Markenpartnerschaft zwischen Mezzo Mix und RTL+: Ad Alliance launcht RTL+ Channel Sponsoring und Sponsored Video-Podcast in Mezzo Mix x RTL+ Kampagne \u201eUnversch\u00e4mt gut \u2013 Dein Guilty Pleasure\u201c","isTopNews":false,"showLabel":"","crdate":"Jul 14 2025","tstamp":"Aug 21 2025","datetime":"Jul 14 2025","archive":null,"author":{"author":"Jasmina Halilkovic","authorEmail":""},"media":[{"type":"image","properties":{"id":2009,"type":2,"filename":"75776.ais-jpg","title":"Mezzo Mix x RTL+","alternative":"Mezzo Mix x RTL+","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2025-07-14 15:41:51","modificationTime":"2025-07-14 15:41:51"},"images":{"defaultImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/9\/0\/csm_75776_3a2b71e51a.png","dimensions":{"width":1920,"height":1078}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/9\/0\/csm_75776_ec4ccce66d.png","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/9\/0\/csm_75776_46a6ad1323.png","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/9\/0\/csm_75776_ff6a1e8597.png","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":9,"pid":55,"title":"Pressemeldung","slug":"pressemeldung"},{"id":8,"pid":55,"title":"Kampagnen","slug":"kampagnen"},{"id":5,"pid":55,"title":"Unternehmen","slug":"unternehmen"},{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/premiere-fuer-neue-digitale-werbeformate","pathSegment":"premiere-fuer-neue-digitale-werbeformate","moreLink":"Weiterlesen"},{"uid":322,"title":"Innovativer KI-Stagemorph er\u00f6ffnet neue R\u00e4ume f\u00fcr Marken","teaser":"Dank modernster Technologien und umfassendem KI-Know-how verschmelzen Markenwelten nahtloser und flexibler denn je. Das Ergebnis ist eine innovative Weiterentwicklung des Movesplits und ein immersives Werbeerlebnis, das neue Ma\u00dfst\u00e4be setzt.","isTopNews":false,"showLabel":"visionairy","crdate":"Jun 10 2025","tstamp":"Mar 10 2026","datetime":"Jun 03 2025","archive":null,"author":{"author":"Ute Kampbartold","authorEmail":""},"media":[{"type":"image","properties":{"id":1316,"type":2,"filename":"74843.ais-jpg","title":"Kleine Welt voller Natur und Abenteuer","alternative":"Das Bild zeigt eine kugelf\u00f6rmige Miniaturwelt mit verschiedenen Landschaftselementen. Auf der Weltkugel befinden sich schneebedeckte Berge, flie\u00dfende Fl\u00fcsse, W\u00e4lder und eine Eisenbahn, die um die Landschaft herumf\u00fchrt. Kleine Figuren und Fahrzeuge sind erkennbar, die Aktivit\u00e4ten wie Wandern oder Fahren darstellen. Die Szene ist in einem warmen, pastellfarbenen Stil gehalten, umgeben von schwebenden Wolken und einer leuchtenden Sonne.\n#!#\nMiniaturwelt,Berge,Fluss,Wald,Eisenbahn,Wolken,Natur,Abenteuer,Landschaft,Figuren","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2025-06-10 15:59:08","modificationTime":"2025-06-10 15:59:08"},"images":{"defaultImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/b\/9\/csm_74843_f257c2fa93.png","dimensions":{"width":1317,"height":741}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/b\/9\/csm_74843_01d7d58280.png","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/b\/9\/csm_74843_dad6e3dece.png","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/b\/9\/csm_74843_e81223939a.png","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":8,"pid":55,"title":"Kampagnen","slug":"kampagnen"},{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/innovativer-ki-stagemorph-eroeffnet-neue-raeume-fuer-marken","pathSegment":"innovativer-ki-stagemorph-eroeffnet-neue-raeume-fuer-marken","moreLink":"Weiterlesen"},{"uid":323,"title":"Erstes KI-Ad Special macht LET'S DANCE-B\u00fchne zur Drachen-Arena","teaser":"\"Drachenz\u00e4hmen Leicht Gemacht\": Ad Alliance und Universal Pictures International Germany pr\u00e4sentieren Deutschlands erste KI-kreierte TV-Sonderwerbeform.","isTopNews":false,"showLabel":"visionairy","crdate":"Jun 10 2025","tstamp":"Mar 10 2026","datetime":"May 16 2025","archive":null,"author":{"author":"Ute Kampbartold","authorEmail":""},"media":[{"type":"image","properties":{"id":1329,"type":2,"filename":"74857.ais-jpg","title":"Stagemorph","alternative":"KI-kreierte TV-Sonderwerbeform, First Mover Universal International Pictures Germany","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2025-06-10 16:58:22","modificationTime":"2025-06-10 16:58:22"},"images":{"defaultImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/9\/9\/csm_74857_97be83f8cd.png","dimensions":{"width":2880,"height":1617}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/9\/9\/csm_74857_71be3250a5.png","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/9\/9\/csm_74857_c1b01f185b.png","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/9\/9\/csm_74857_09d105cde1.png","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":10,"pid":55,"title":"Technologien","slug":"technologien"},{"id":9,"pid":55,"title":"Pressemeldung","slug":"pressemeldung"},{"id":8,"pid":55,"title":"Kampagnen","slug":"kampagnen"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/erstes-ki-ad-special-macht-lets-dance-buehne-zur-drachen-arena","pathSegment":"erstes-ki-ad-special-macht-lets-dance-buehne-zur-drachen-arena","moreLink":"Weiterlesen"},{"uid":206,"title":"IKEA Content Kooperation: Wohnen mit Kindern","teaser":"F\u00fcr IKEA haben wir eine einzigartige Themenwelt geschaffen, die sich um das perfekte Familienzuhause dreht. Die Umsetzung erfolgt in Form eines wachsenden Branded Storyboards auf Eltern.de sowie durch co-branded Print Advertorials in verschiedenen Titeln.","isTopNews":false,"showLabel":"","crdate":"May 06 2025","tstamp":"Jun 11 2025","datetime":"May 06 2025","archive":null,"author":{"author":"Ute Kampbartold","authorEmail":""},"media":[{"type":"image","properties":{"id":646,"type":2,"filename":"IKEA_Header_Bild.jpg","title":"","alternative":"","description":"","link":"","mimetype":"image\/jpeg","showInPreview":0,"creationTime":"2025-05-06 14:24:28","modificationTime":"2025-05-06 14:24:28"},"images":{"defaultImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/Redaktion\/News\/Kampagnen\/IKEA_Header_Bild.jpg","dimensions":{"width":1320,"height":675}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/5\/b\/csm_IKEA_Header_Bild_2b22b9c9bf.jpg","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/5\/b\/csm_IKEA_Header_Bild_64a55cd59c.jpg","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/5\/b\/csm_IKEA_Header_Bild_556cdcebef.jpg","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":8,"pid":55,"title":"Kampagnen","slug":"kampagnen"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/ikea-content-kooperation-wohnen-mit-kindern","pathSegment":"ikea-content-kooperation-wohnen-mit-kindern","moreLink":"Weiterlesen"}],"settings":{"orderBy":"datetime","orderDirection":"desc","templateLayout":null,"action":"list","cropMaxCharacters":"150"}},"bodytext":"<p>Lassen Sie sich von erfolgreich umgesetzten Kampagnen inspirieren. Das Team unserer hauseigenen Kreativschmiede, dem <a href=\"\/portfolio\/solutions\/individuelle-konzepte\"><u>Ad + Concept Studio<\/u><\/a>, ber\u00e4t Sie gern.<\/p>"}},{"id":4437,"type":"big_teaser","colPos":0,"categories":"","appearance":{"layout":"default","frameClass":"default","spaceBefore":"medium","spaceAfter":"","showInSectionMenus":false},"pid":1,"anchor":"c4437","content":{"header":"Pause Ad: Eingebettet im richtigen Moment","text":"Mit der Pause Ad erreichen Sie Ihre Zielgruppe, wenn sie kurz durchatmet \u2013 ohne den Content-Flow zu unterbrechen.","linkUrl":"\/news\/pause-ad-im-streaming","linkText":"Mehr erfahren","image":[{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79622\/","properties":{"title":"Digitale Ger\u00e4te mit Branding","alternative":"Digitale Ger\u00e4te mit dem Schriftzug 'YOUR BRAND' und QR-Code.","description":null,"link":null,"linkData":null,"mimeType":"image\/ais","type":"image","filename":"79622.ais-jpg","originalUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79622\/","uidLocal":5985,"fileReferenceUid":4486,"size":"373 B","dimensions":{"width":1151,"height":647},"cropDimensions":{"width":1151,"height":647},"crop":{"default":{"cropArea":{"x":0,"y":0,"width":1,"height":1},"selectedRatio":"NaN","focusArea":null}},"autoplay":null,"extension":"ais-jpg","preview":"\/typo3temp\/assets\/online_media\/ais__e3ec1ff3adec5e42d26edbc2da207a68.jpg"}}],"imagePosition":"left"}},{"id":3974,"type":"selected_news_teaser","colPos":0,"categories":"","appearance":{"layout":"default","frameClass":"default","spaceBefore":"medium","spaceAfter":"","showInSectionMenus":false},"pid":1,"anchor":"c3974","content":{"header":"Unsere Angebote f\u00fcr Ihre Branche","subheader":"","headerLayout":0,"headerPosition":"","headerLink":"","data":{"list":[{"uid":686,"title":"SPA AWARDS 2027: Beauty trifft Wirkung","teaser":"Mit GALA und RTL verleihen wir wieder einen der renommiertesten Awards der Beauty- & Wellness-Branche. Positionieren Sie Ihre Marke im exklusiven Umfeld und profitieren Sie von reichweitenstarker Pr\u00e4senz in Print, Digital, Social & TV.","isTopNews":false,"showLabel":"","crdate":"Jun 22 2026","tstamp":"Sep 29 2026","datetime":"Aug 11 2026","archive":null,"author":{"author":"Elke Hantschel","authorEmail":""},"media":[{"type":"image","properties":{"id":4413,"type":2,"filename":"79506.ais-jpg","title":"Silberne Skulpturen vor blauem Hintergrund","alternative":"Silberne Skulpturen vor blauem Hintergrund mit Gala und RTL Logos.","description":"Eine Gruppe silberner, abstrakter Skulpturen steht vor einem verschwommenen blauen Hintergrund. Die Logos von Gala und RTL sind sichtbar.","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-09-10 16:13:46","modificationTime":"2026-09-10 16:13:46"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79506\/","dimensions":{"width":1151,"height":647}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79506\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79506\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79506\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":13,"pid":55,"title":"Angebote","slug":"angebote"},{"id":3,"pid":55,"title":"Medienmarken","slug":"medienmarken"},{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"SPA Awards 2027, Angebot, Verleihung, Beauty, Wellness, GALA, Cosmopolitan, RTL, Baden-Baden, Beauty Idol, Kategorien, Sponsoring-Paket, Top-Event, Entscheider, Promis, Fashion, Automotive, xMedia, SPA, Food & Drinks, Product Placement, Styling, Integrationen, Brand Experience, Print, Digital, Social Media, TV","description":"","alternativeTitle":""},"slug":"\/news\/angebot-spa-awards-2027","pathSegment":"angebot-spa-awards-2027","moreLink":"Weiterlesen"},{"uid":659,"title":"SALON Rezeptheft: Kulinarisch inspiriert, stilvoll platziert","teaser":"Das fest integrierte Premium-Rezeptheft in SALON bietet Marken aus Food, K\u00fcche und Design ein aufmerksamkeitsstarkes Umfeld mit hoher \u00c4sthetik und N\u00e4he zu einer kaufkr\u00e4ftigen Zielgruppe.","isTopNews":false,"showLabel":"","crdate":"May 19 2026","tstamp":"May 19 2026","datetime":"May 19 2026","archive":null,"author":{"author":"Elke Hantschel","authorEmail":""},"media":[{"type":"image","properties":{"id":3938,"type":2,"filename":"78315.ais-jpg","title":"Frische K\u00fcche: Kreative Zutatenarrangement","alternative":"Das Bild zeigt eine stilvolle Anordnung von Zutaten auf einem wei\u00dfen Hintergrund. In der linken unteren Ecke befindet sich ein wei\u00dfer Teller mit einer kunstvoll angerichteten Speise aus d\u00fcnn geschnittenem Gem\u00fcse, das mit frischen Kr\u00e4utern dekoriert ist. Rund um den Teller sind verschiedene Zutaten wie Limettenspalten, Fenchelscheiben, Pistazien, Dillzweige und eine gr\u00fcne Chilischote verstreut. Der minimalistische Stil und die helle Farbgebung verleihen dem Bild eine frische und moderne \u00c4sthetik.\n#!#\nKreativit\u00e4t,Zutaten,Gastronomie,Minimalismus,Frische,Limette,Fenchel,Dill,Pistazien,Chilischote","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-05-19 12:17:04","modificationTime":"2026-05-19 12:17:04"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78315\/","dimensions":{"width":3034,"height":1707}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78315\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78315\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78315\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":13,"pid":55,"title":"Angebote","slug":"angebote"},{"id":3,"pid":55,"title":"Medienmarken","slug":"medienmarken"},{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"SALON, Rezepte, VKU, Print, Angebot, Werbel\u00f6sungen, Living, Food","description":"","alternativeTitle":""},"slug":"\/news\/salon-rezeptheft","pathSegment":"salon-rezeptheft","moreLink":"Weiterlesen"},{"uid":626,"title":"Health Days 2026: Ihre Marke aufmerksamkeitsstark platziert!","teaser":"Weltherztag, Weltgesundheitstag oder Welt-Diabetestag: Regelm\u00e4\u00dfig werden Krankheiten oder Gesundheitsrisiken durch Aktionstage in den Fokus der \u00d6ffentlichkeit ger\u00fcckt. Bei der Ad Alliance kann ihr Produkt im passenden Umfeld davon profitieren.","isTopNews":false,"showLabel":"","crdate":"Mar 02 2026","tstamp":"Mar 02 2026","datetime":"Mar 02 2026","archive":null,"author":{"author":"Susanne Mang","authorEmail":""},"media":[{"type":"image","properties":{"id":3584,"type":2,"filename":"77805.ais-jpg","title":"","alternative":"","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-03-02 10:21:01","modificationTime":"2026-03-02 10:21:01"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/77805\/","dimensions":{"width":3200,"height":1797}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/77805\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/77805\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/77805\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":13,"pid":55,"title":"Angebote","slug":"angebote"},{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/health-days-2026-ihre-marke-im-gesundheitsumfeld-aufmerksamkeitsstark-platziert","pathSegment":"health-days-2026-ihre-marke-im-gesundheitsumfeld-aufmerksamkeitsstark-platziert","moreLink":"Weiterlesen"},{"uid":699,"title":"TV MOVIE bringt Ihre Produkte direkt zur Zielgruppe","teaser":"Wenn Sie f\u00fcr ihre Familien- und Kids-Produkte auf der Suche nach reichweitenstarker Ansprache sind, sind Sie im Umfeld von TV-Tipps f\u00fcr Kids & Familien in TV MOVIE absolut richtig!\r\n","isTopNews":false,"showLabel":"","crdate":"Jul 16 2026","tstamp":"Aug 07 2026","datetime":"Jul 16 2026","archive":null,"author":{"author":"Susanne Mang","authorEmail":""},"media":[{"type":"image","properties":{"id":4286,"type":2,"filename":"79267.ais-jpg","title":"Familie entspannt auf dem Sofa mit der TVMovie","alternative":"Mann, Frau und Kind auf Sofa, Mann liest Magazin, Kind mit Teddyb\u00e4r.","description":"Ein Mann, eine Frau und ein Kind sitzen auf einem Sofa. Der Mann liest ein Magazin, w\u00e4hrend das Kind einen Teddyb\u00e4r h\u00e4lt und die Frau zur Seite blickt.","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-08-07 11:30:39","modificationTime":"2026-08-07 11:30:39"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79267\/","dimensions":{"width":1151,"height":648}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79267\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79267\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79267\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/tv-movie-bringt-ihre-produkte-direkt-zur-zielgruppe","pathSegment":"tv-movie-bringt-ihre-produkte-direkt-zur-zielgruppe","moreLink":"Weiterlesen"},{"uid":695,"title":"BRIGITTE Meno: f\u00fcr eine starke Zielgruppenansprache","teaser":"Nutzen Sie die Strahlkraft der Marke BRIGITTE! Platzieren Sie Ihre Botschaften in einem seri\u00f6sen, relevanten und emotional anschlussf\u00e4higen Kontext. So erreichen Sie die Zielgruppe und verankern Ihre Marke glaubw\u00fcrdig rund um das Thema Wechseljahre.","isTopNews":false,"showLabel":"","crdate":"Jul 01 2026","tstamp":"Jul 06 2026","datetime":"Jul 06 2026","archive":null,"author":{"author":"Susanne Mang","authorEmail":""},"media":[{"type":"image","properties":{"id":4153,"type":2,"filename":"78844.ais-jpg","title":"","alternative":"","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-07-01 14:53:38","modificationTime":"2026-07-01 14:53:38"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78844\/","dimensions":{"width":938,"height":529}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78844\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78844\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78844\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/brigitte-meno-relevantes-umfeld-fuer-eine-starke-zielgruppenansprache","pathSegment":"brigitte-meno-relevantes-umfeld-fuer-eine-starke-zielgruppenansprache","moreLink":"Weiterlesen"},{"uid":694,"title":"STERN stellt Gesundheit in den Mittelpunkt","teaser":"Hier gibt es das passende Umfeld f\u00fcr Healthprodukte - erreichen Sie Ihre Zielgruppe in Print und Social Media. Mit der Zusatzausgabe des STERN zu gesundem altern und - ganz frisch - der Sprechstunde Gesundheit des STERN auf Instagram. ","isTopNews":false,"showLabel":"","crdate":"Jul 01 2026","tstamp":"Jul 06 2026","datetime":"Jul 01 2026","archive":null,"author":{"author":"Susanne Mang","authorEmail":""},"media":[{"type":"image","properties":{"id":4148,"type":2,"filename":"78839.ais-jpg","title":"","alternative":"","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2026-07-01 14:03:27","modificationTime":"2026-07-01 14:03:27"},"images":{"defaultImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78839\/","dimensions":{"width":1151,"height":646}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78839\/","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78839\/","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/78839\/","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[{"id":2,"pid":55,"title":"Werbel\u00f6sungen","slug":"werbeloesungen"}],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/stern-stellt-gesundheit-in-den-mittelpunkt","pathSegment":"stern-stellt-gesundheit-in-den-mittelpunkt","moreLink":"Weiterlesen"},{"uid":525,"title":"xMedia-Angebot: Mit uns einfach reisen in 2026","teaser":"Die RTL Deutschland Reisetage stehen an. Am 14. und 15. Januar 2026 loten unsere Reiseexpert:innen aus, wie wir im n\u00e4chsten Jahr reisen werden \u2013 von RTL \u00fcber STERN und BRIGITTE, von VOX \u00fcber SCH\u00d6NER WOHNEN und ELTERN bis NTV!","isTopNews":false,"showLabel":"","crdate":"Oct 07 2025","tstamp":"Oct 15 2025","datetime":"Oct 14 2025","archive":null,"author":{"author":"Sabine Hemmenst\u00e4dt","authorEmail":""},"media":[{"type":"image","properties":{"id":2763,"type":2,"filename":"76842.ais-jpg","title":"Unterwasserschwimmen im tropischen Korallenriff","alternative":"Das Bild zeigt zwei Schnorchler in einem klaren, blauen Meer, die \u00fcber ein lebendiges Korallenriff schwimmen. Um sie herum tummeln sich zahlreiche bunte Fische, darunter auff\u00e4llige gelbe und schwarz-wei\u00dfe Exemplare. Die Unterwasserwelt ist reich an Farben und Detailreichtum, die durch das Sonnenlicht, das durch die Wasseroberfl\u00e4che dringt, noch verst\u00e4rkt werden. Die Schnorchler tragen Flossen und tauchen nahe an den Korallen, um die Vielfalt des Meereslebens zu erkunden.\n#!#\nSchnorcheln,Korallenriff,Unterwasser,Meer,Fische,Tauchen,Tropen,Klarheit,Natur,Abenteuer","description":"","link":"","mimetype":"image\/ais","showInPreview":0,"creationTime":"2025-10-11 14:58:39","modificationTime":"2025-10-11 14:58:39"},"images":{"defaultImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/2\/6\/csm_76842_f930a3857b.png","dimensions":{"width":2121,"height":1191}},"detailViewImage":{"publicUrl":null,"dimensions":null},"listViewImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/2\/6\/csm_76842_1c7349cefa.png","dimensions":{"width":200,"height":200}},"listViewFeaturedImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/2\/6\/csm_76842_5debab6fc4.png","dimensions":{"width":728,"height":400}},"listViewVerticalImage":{"publicUrl":"https:\/\/backend.ad-alliance.de\/fileadmin\/_processed_\/2\/6\/csm_76842_52822574fe.png","dimensions":{"width":400,"height":400}}}}],"falRelatedFiles":[],"categories":[],"tags":[],"metaData":{"keywords":"","description":"","alternativeTitle":""},"slug":"\/news\/mit-uns-einfach-reisen-die-rtl-deutschland-reisetage-2026-stehen-an","pathSegment":"mit-uns-einfach-reisen-die-rtl-deutschland-reisetage-2026-stehen-an","moreLink":"Weiterlesen"}],"settings":{"orderBy":"datetime","orderDirection":"desc","templateLayout":null,"action":"list","cropMaxCharacters":"150"}},"bodytext":"<p>F\u00fcr Produkte aus Bereichen wie Beauty, Pharma, Food, Fashion, Family &amp; Kids, Finance u.v.m. finden Sie im Portfolio der Ad Alliance branchenaffine Umfelder. Hier profitiert Ihre Marke von gro\u00dfer Zielgruppenn\u00e4he und redaktionell hochwertigem Content, der involviert.<\/p>"}},{"id":5690,"type":"textmedia","colPos":0,"categories":"","appearance":{"layout":"default","frameClass":"default","spaceBefore":"medium","spaceAfter":"","showInSectionMenus":false},"pid":1,"anchor":"c5690","content":{"header":"Ad Alliance Social Wall","subheader":"","headerLayout":0,"headerPosition":"","headerLink":"","enlargeImageOnClick":true,"bodytext":"","position":10,"assets":[],"mediaWidth":"60"}},{"id":5689,"type":"html","colPos":0,"categories":"","appearance":{"layout":"default","frameClass":"default","spaceBefore":"medium","spaceAfter":"","showInSectionMenus":false},"pid":1,"anchor":"c5689","content":{"header":" (Kopie 1)","bodytext":"<iframe allowfullscreen id=\"wallsio-iframe\" src=\"https:\/\/my.walls.io\/AdAlliance?nobackground=1&show_header=0&show_post_info=1&accessibility=0\" style=\"border:0;height:600px;width:100%\" loading=\"lazy\" allow=\"camera\" title=\"AdAlliance\"><\/iframe>"}},{"id":6338,"type":"textmedia","colPos":0,"categories":"","appearance":{"layout":"default","frameClass":"default","spaceBefore":"medium","spaceAfter":"","showInSectionMenus":true},"pid":1,"anchor":"c6338","content":{"header":"","subheader":"","headerLayout":0,"headerPosition":"","headerLink":"","enlargeImageOnClick":true,"bodytext":"<h2 class=\"text-center\">&nbsp;<\/h2>\n<h2 class=\"text-center\"><a href=\"https:\/\/www.linkedin.com\/company\/ad-alliance\" class=\"btn--primary ml-auto\">Join us on LinkedIn<\/a><\/h2>","position":10,"assets":[],"mediaWidth":"60"}}]},"i18n":[{"languageId":0,"locale":"de_DE.UTF-8","title":"Deutsch","navigationTitle":"Deutsch","twoLetterIsoCode":"de","hreflang":"de-DE","direction":"ltr","flag":"flags-de","link":"\/","active":1,"current":0,"available":1}],"mediaSubpagesNavigationRootTitle":"Home","mediaSubpagesNavigation":null,"mediaTypesNavigation":null,"structuredData":{"organizationName":"Ad Alliance","organization":{"name":"Ad Alliance","legalName":"Ad Alliance GmbH","description":"Ad Alliance ist die Vermarktungseinheit von RTL Deutschland und verantwortlich f\u00fcr die Vermarktung der Sender und Angebote von RTL Deutschland, der Bauer Media Group sowie des Video- und Addressable-TV-Netzwerks von RTL AdAlliance.","streetAddress":"Picassoplatz 1","postalCode":"50679","addressLocality":"K\u00f6ln","addressCountry":"DE","telephone":"+4922145620","faxNumber":"+4922145626999","vatID":"DE114383325","registrationNumber":"HRB 33057, Amtsgericht K\u00f6ln","logoPath":"\/images\/logo\/ad-alliance-logo.jpg"},"services":null},"stage":{"type":"promo-stage","image":{"publicUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79345\/","properties":{"title":"Pr\u00e4sentation auf gro\u00dfer B\u00fchne mit Publikum","alternative":"Mann spricht auf B\u00fchne mit Text 'Invest Content 2 Milliarden Euro' im Hintergrund.","description":null,"link":null,"linkData":null,"mimeType":"image\/ais","type":"image","filename":"79345.ais-jpg","originalUrl":"https:\/\/ais-akamai.rtl.de\/ipd\/79345\/","uidLocal":5744,"fileReferenceUid":4322,"size":"460 B","dimensions":{"width":1151,"height":648},"cropDimensions":{"width":1151,"height":648},"crop":{"default":{"cropArea":{"x":0,"y":0,"width":1,"height":1},"selectedRatio":"NaN","focusArea":null}},"autoplay":null,"extension":"ais-jpg","preview":"\/typo3temp\/assets\/online_media\/ais__9f1bf240425eff6938b933b20c0a9392.jpg"}},"title":"Mehr Content. Mehr Reichweite. Mehr Wirkung.","subtitle":"Beim Screenforce Festival haben wir gezeigt, welche M\u00f6glichkeiten die neue nationale Power von RTL und SKY f\u00fcr Marken er\u00f6ffnet.","link":"\/news\/screenforce-festival-content-2026"},"isSiteroot":true,"contacts":[],"showAllSalesOffices":false,"salesOffices":null,"socialNetworkLinks":[{"url":"https:\/\/www.linkedin.com\/company\/ad-alliance","network":"linkedin"},{"url":"https:\/\/www.xing.com\/companies\/adalliancegmbh","network":"xing"},{"url":"https:\/\/twitter.com\/adalliancede","network":"twitter"},{"url":"https:\/\/www.instagram.com\/ad.alliance\/","network":"instagram"},{"url":"https:\/\/www.facebook.com\/AdAllianceDE","network":"facebook"}],"config":{"isLoggedIn":false}}